Versatile New ANCO® Wipers Display Designed to Help Boost Sales in Nearly Any Location Within Store or Waiting Area

Federal-Mogul has developed a versatile new ANCO® wiper blades retail display that can be used in several configurations, enabling it to be used in virtually any location within a store or customer waiting area.

The attractive new display can be used as a portable standalone merchandiser carrying two or three front-facing tiers of product, up to two additional back-mounted tiers and a bottom rack for windshield washer fluid. The top portion of the display can be used separately as a wall- or peg-mounted unit with up to three tiers of ANCO wipers. The header and side signs are easy to attach and can quickly be replaced with seasonally focused promotional messages.

“This is the most versatile retail display in the wiper category and a great way for auto parts stores and service dealers to increase their sales of high-quality, high-value ANCO products,” said ANCO Brand Manager Tracy Neil.

The complete mobile display (No. RAC100), which holds up to 135 wiper blades, is shipped complete with three tiers, 35 hooks and a colorful header card and side signs featuring a “Be Prepared” safety message and the brand’s www.GetANCO.mobi smart-phone eCatalog address. The wall- or peg-mount wire rack display (No. 2T100) holds up to 90 ANCO wiper blades and includes two product tiers, 26 hooks and header card and side signage. An additional tier and snap-on loop hooks also are available.

To learn more and to order the versatile new ANCO wipers retail display, please contact your ANCO distributor or Federal-Mogul sales representative.

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Federal-Mogul: Global Technology Behind Every Part

A brief overview of the World Class precision-engineered products from Federal-Mogul.  See the unparalleled global manufacturing processes behind our premium FP Diesel engine parts, gaskets and other replacement products
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Federal-Mogul to Update Nearly 20 Popular Aftermarket Product Catalogs in 2012

Nearly 20 extensively updated print catalogs covering a broad range of Federal-Mogul’s most popular aftermarket brands and product lines will be issued in 2012, representing the company’s most aggressive catalog release schedule in several years. Federal-Mogul also offers one of the industry’s most extensive, up-to-date and user-friendly Web-based catalogs,www.Fme-Cat.com.

“Accurate, timely product data drives this industry. We want our trade partners and their customers to have the latest and best data to help them capture every parts sale and service opportunity across each of our product categories,” Michael Proud, director of marketing, North America, Federal-Mogul.

 

New Federal-Mogul print catalogs scheduled to be issued in 2012 include:

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Consumers Can Get Up to $20 Back on Purchases of Premium ANCO® Wiper Blades in February and March

Consumers who protect their driving safety by purchasing new premium ANCO®wiper blades in February or March can receive rebates of up to $20 from Federal-Mogul.

Federal-Mogul is offering a $15 rebate on each qualifying purchase of a pair of premium, ANCO Contour® all-season wiper blades. A $10 rebate is available per pair of new ANCO Profile™ wiperblades, and the company is offering a $5 rebate per pair of ANCO AeroVantage® wipers. These blade purchases can be combined with an additional $5 rebate on any AR-Series ANCO Rear Blade™ for a total of up to $20 back.  Purchases must be completed between Feb. 1 and March 31, 2012. Other program restrictions apply; see www.ANCORebate.com for details.

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Federal-Mogul Launching Comprehensive Consumer Rebate Campaign, New Customer-Friendly Redemption and Online Tracking System

Federal-Mogul will soon launch an extensive schedule of consumer rebate offers in support of its industry-leading lines of ANCO® wiper blades, Champion® spark plugs, filters and performance additives, Wagner® ThermoQuiet®brakes and Wagner lighting products. This comprehensive promotional program will be backed by a highly consumer-friendly online rebate tracking and redemption system.

“We have demonstrated over the past two years that special offers on premium quality branded products are highly appealing to today’s value-conscious vehicle owners,” said Michael Proud, director of marketing, North America, Federal-Mogul. “We are excited to be expanding our promotional programs to help our trade partners increase their shares of key parts and service categories. The enhancements we are making to our rebate process will make it easier than ever for consumers to submit, track and receive their rebates.”

Each Federal-Mogul rebate offer will be tied to a brand-specific promotion website that will help guide consumers through the online submission process. Leveraging a new, end-to-end communication platform, customers will receive ongoing email communication regarding the status and timing of their rebate reward deliveries. Customers also will have the benefit of payment choice – a prepaid card, direct payment to their PayPal account or a paper check.

“Our ultimate goal is to provide a superior customer experience so consumers will return to their parts and service providers for additional special offers from Federal-Mogul and the ANCO, Champion and Wagner brands,” Proud said.

The 2012 Federal-Mogul promotional campaign will kick off in February with moneysaving offers on a variety of ANCO, Champion and Wagner products.

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ANCO Announces New, Affordable Profile Wiper Blades

No matter what car your customer drives, you can help make it a better car to drive. With new Profile™ wiper blades from ANCO.• Available in 14” – 28” lengths• Advanced technology covers virtually every vehicle with 22 part numbers. Read the rest of this entry »
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ANCO Branded Website Launches

Determining which replacement wiper blades are the best choice for any passenger vehicle has never been easier thanks to Federal-Mogul’s consumer-friendly new ANCOwipers.com website. The site also educates drivers about the importance of wiper blade replacement.

The highly user-friendly new ANCOwipers.com website highlights the exclusive features and benefits of each ANCO® blade design – including premium ANCO Contour®, Profile, AeroVantage® and 31-Series wipers as well as Rear and Winter blades – and helps users quickly find the right fit for their vehicles with a convenient application lookup. Consumers can also watch quick step-by-step installation videos or download easy, detailed, print-based installation instructions for all ANCO blade designs.

ANCO Reaches Milestone

The FMe360 team is happy to announce that as of the end of April, 2011 the entire family of ANCO Wiper products is now fullyACES compliant. ACES is the AAIA Enhanced Delivery standard and will allow ANCO updates to be processed and loaded faster by our customers and third-party data providers.

To find out more about this exciting milestone contact Edward Gerhardt, Service Product Data Manager by e-mail.

2011 SmartChoice Rebate Programs

Federal-Mogul has launched the second year of its highly successful Smart Choice trade and consumer incentive campaign. Smart Choice provides the following rebate programs:

  • 2/23/11 – 5/31/11: Wagner® ThermoQuiet® brake pads and shoes
  • 3/30/11 – 5/31/11: ANCO wiper blades
  • 3/1/11 – 4/30/11: Champion spark plugs and tune-up kits

Smart Choice provides a forum to promote our brands and the rebate program, while directing consumers to enter their data online to create rebate certificates. This online data capture allows Federal-Mogul to process the rebates much more efficiently and accurately. It also provides the consumer with a location where they can check on the status of their rebate. The information captured via this site also enriches our consumer database for outbound e-mail marketing when consumers opt-in to receive future offers from Federal-Mogul. www.fmsmartchoice.com